Insights

Writing on transformation and AI.

Notes on what it takes to build high-performance organizations — at the intersection of business, finance and technology.

AI governanceRegulation

AI Anxiety and the Kill Switch: Who Can Stop What, and on Whose Authority?

Four weeks moved the fear of losing control of AI into markets, law and diplomacy. What is established, what is asserted, what remains undecided.

September 21, 2026 · 18 min read
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TransformationAdoption

From Resistance to Adoption: Six Conditions for Lasting Transformation

Deploying, training and communicating is not enough. Adoption lasts only when six conditions come together in the organisational system.

September 16, 2026 · 14 min read
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TransformationLeadership

Power and Resistance in Corporate Transformation

Transformation changes more than structures and processes. It also changes the position of people within the organisation.

September 2, 2026 · 11 min read
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Artificial IntelligenceAI Agents

The CEO's Dilemma: Why Your AI Investment Needs a Harness

Production value = model + harness. The missing layer isn't intelligence — it's the runtime infrastructure that makes AI operational.

August 14, 2026 · 10 min read
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AnnouncementArtificial Intelligence

Sergio Castagna Consulting Joins the OpenAI Partner Network

Now a Select Tier Partner — strengthening the firm's ability to help companies move from AI ambition to operational implementation.

July 17, 2026 · 3 min read
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Artificial IntelligenceOperating model

The Question Before the Solution

Most AI programmes fail before any model is built — in the problem no one took the trouble to define.

June 24, 2026 · 6 min read
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Artificial IntelligenceGovernance

The Ten Questions a CEO Should Not Forget to Ask About AI

Competence on AI is measured not by what you understand about the technology, but by what you refuse to approve without a clear answer.

June 9, 2026 · 7 min read
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TransformationLeadership

Transformation and the Question of Leadership Range

The success of a transformation depends less on tools than on the range of the leader who must reconcile the whole enterprise.

June 1, 2026 · 8 min read
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MarketingArtificial Intelligence

The Future of Marketing Is Customer Trajectory

The next shift may not be companies using AI on consumers — but consumers using AI to protect themselves.

May 22, 2026 · 10 min read
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OrganisationTalent

When Talent Is Scarce, Redesign the Work

Ford, Toyota and Apollo suggest that shortages of skill are often moments of organisational invention.

May 15, 2026 · 8 min read
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Artificial IntelligenceInfrastructure

The Shovel Sellers

The AI boom is becoming a hardware bottleneck — and the scarcity is moving down the stack.

May 8, 2026 · 7 min read
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M&AIntegration

Why Acquirers Fail Before the Deal Closes

A transplant can fail because the organ is defective — or because the receiving organism was never capable of accepting it.

May 1, 2026 · 9 min read
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Artificial IntelligenceInfrastructure

The Rise of the Sovereign Enterprise: Why the Future of AI Is Physical

Your Digital Brain cannot survive on rented ground. In the age of AI, sovereignty becomes the definitive competitive moat.

April 24, 2026 · 5 min read
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