Insights

Writing on transformation and AI.

Notes on what it takes to build high-performance organizations — at the intersection of business, finance and technology.

AnnouncementArtificial Intelligence

Sergio Castagna Consulting Joins the OpenAI Partner Network

Now a Select Tier Partner — strengthening the firm's ability to help companies move from AI ambition to operational implementation.

July 17, 2026 · 3 min read
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Artificial IntelligenceOperating model

The Question Before the Solution

Most AI programmes fail before any model is built — in the problem no one took the trouble to define.

June 24, 2026 · 6 min read
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Artificial IntelligenceGovernance

The Ten Questions a CEO Should Not Forget to Ask About AI

Competence on AI is measured not by what you understand about the technology, but by what you refuse to approve without a clear answer.

June 9, 2026 · 7 min read
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TransformationLeadership

Transformation and the Question of Leadership Range

The success of a transformation depends less on tools than on the range of the leader who must reconcile the whole enterprise.

June 1, 2026 · 8 min read
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MarketingArtificial Intelligence

The Future of Marketing Is Customer Trajectory

The next shift may not be companies using AI on consumers — but consumers using AI to protect themselves.

May 22, 2026 · 10 min read
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OrganisationTalent

When Talent Is Scarce, Redesign the Work

Ford, Toyota and Apollo suggest that shortages of skill are often moments of organisational invention.

May 15, 2026 · 8 min read
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Artificial IntelligenceInfrastructure

The Shovel Sellers

The AI boom is becoming a hardware bottleneck — and the scarcity is moving down the stack.

May 8, 2026 · 7 min read
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M&AIntegration

Why Acquirers Fail Before the Deal Closes

A transplant can fail because the organ is defective — or because the receiving organism was never capable of accepting it.

May 1, 2026 · 9 min read
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Artificial IntelligenceInfrastructure

The Rise of the Sovereign Enterprise: Why the Future of AI Is Physical

Your Digital Brain cannot survive on rented ground. In the age of AI, sovereignty becomes the definitive competitive moat.

April 24, 2026 · 5 min read
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